Thursday 30 January 2014

Thursday 23 January 2014

Visual qualities analysis


Hotel Transylvania 
The colors in Hotel Transylvania are dark greens, blues and black as the movie is based in a haunted house and dull/dark colors  represent the atmosphere in the movie. The colors are like this because most kids films are bright with little detail in the colors.



















Ice Age 1/2/3/4
The colors in all of the ice age movies are bright and usually blues, whites and green the clouds are block colors with little shading  the colors are like this because the movies are set in the day and mostly in the  spring/summer time.






Epic 
Like the other kids film

Movie Mind Map


Thursday 16 January 2014

Final brief- Advertising a new film release

Specification of the film

The title I will use for my movie will be Small things my movie will be a comedy for the ages between 5-11, the target gender for my movie is unisex so anyone can watch it. The media production type i'm going to use is a poster campaign



Overview of the story


The start of my film introduces a family of small insects trying to get into a house, to steal all of the food from the cupboards due to the loss of the of their food supply. In the middle of the movie, the family of insects meet a bird that explains why there is no food, a newly built dam that is stopping a river flowing. The river provides water for the plants. Near the end of the film the bird and the insects have to blow up the dam, stop it from working or they have to travel up river to get to place where the plants are fine.

Thursday 9 January 2014

Evaluation

Evaluation

1- Explain exactly what, why and how you did each stage of the process? 

We researched the good poster design and the bad one to have a idea of what a good poster and a bad poster consists of.  We then made spider diagrams to point out some visual qualities that made a poster look attractive. I started to sketch to plan my final layout for my mock up and final poster design. When I made my mock up I used my ideas from the comparison work and my spider diagrams. I used different lighting for each of the shoe photos when I was taking photos in the Studio. I took some photos outside the art block. I took photos of the sky so I could use them in my final poster design. I used editing to help me with my final poster design, when making the poster I used the skew tool to help me fit the poster into the billboard. I used Photoshop for my mock up, composite and when I put my final poster design. I didn’t use illustrator as much as I used Photoshop during this project. I put my final poster in a real life setting, a billboard. I also used photos I took of  a real life object and used it in my work.

2- List all strengths and weaknesses of each aspect of the production

When I was learning about idea generation and creative appropriate to target audience, my strengths were; knowing what each audience would want, knowing the difference between a good and bad poster and knowing what is appropriate for each target audience. My weaknesses were being able to know how to use illustrator and Photoshop. 

When I was creating my mock up, taking photos of the shoes, props, and locations, my strengths were creating a good mock up design, and taking photos for my mock up. My weaknesses were getting the lighting correctly for my photos, using props in my photos and taking the real life photos.

3- Evaluate the success of the final poster design, is your re advertising for a target audience….


My final poster design is suitable for my target audience, teenagers, it responds to the brief and I think my idea is interesting and creative to the buyer. The quality of the photography is ok but needs improving. There were technical issues while I was creating the final re branding poster. I think my poster is clear and it links to the target audience.